Lamination isn’t just for paper, anymore. It’s also the term for a cutting-edge, non-invasive way to spruce up your eyebrows. Brow lamination is the hottest beauty trend for 2021. Possibly something you need to put into your beauty regime.
Bigger eyebrows continue to be big in 2021, and for good reason. Dark brows are one of the biggest keys to looking younger, according to a study published in the journal Frontiers in Psychology. Turns out, younger faces have more contrast in their lips and eyebrows, and your brows tend to fade as you age. Add a mandatory face mask (ahem, pandemic) to the mix and your eyebrows have never been more important.
There are tons of ways to darken your eyebrows. On one end of the spectrum, makeup is the easiest, but it can easily smear and fade; plus, it’s tedious to add to the morning ritual. On the other side, you can tattoo your eyebrows, but — ouch. Microblading is a semi-permanent eyebrow tattoo that uses hair-like strokes to darken and fill in the brows. There are various options in between tinting, microfeathering, henna, powder brows, brow extensions, microshading. The list goes on, with pros and cons along the way, and is nothing short of overwhelming.
This is why increasingly more women are turning to the latest alternative for brow beautification: eyebrow lamination.
What is Brow Lamination?
This non-invasive, quick procedure essentially redirects your brow hair to make your eyebrows look fuller and more even. It gives them a brushed, slick, high-shine appearance.
Because it uses a chemical solution to change the hair, some people liken it to an eyebrow “perm,” minus the curls (and only semipermanent). In fact, brow lamination can actually straighten up wonky or curly hair. The “setting lotion” is applied to shaped, brushed-up brows and the hair stays for about six weeks, maybe up to two months.
If you’re familiar with lash lifts, think of it like that, but for your brows.
What is the Process?
The brow lamination procedure starts by applying a special cream onto the hair. The cream allows the hairs to be reshaped. They’re then brushed into their new shape, and a second cream (a neutralizer) is applied to make the new shape stick. It ends with oil to moisturize. You can add on waxing, tweezing, additional shaping, or tinting from there.
The procedure started in Russia and quickly took off in Europe. Essentially, it smoothes and lifts your brow hairs (imagine them more vertical, giving them a larger footprint to fill in gaps). Like brow gel, except better.
Who is Brow Lamination For?
Many people who benefit from brow lamination are a bit older or have thin brows from age or waxing too much. Lamination can even out eyebrows to make them look more symmetrical (doesn’t everyone have one “good” eyebrow and one that just will not cooperate?). If you have hairs that grow in random directions or your brows are hard to tame, you’ll love lamination.
This is also a great alternative for people who want better brows but don’t want to use tattoo ink (even if it’s semipermanent) or needles.
If your skin is prone to dryness or eczema or is sensitive, the treatment may not be for you, as it does involve chemicals and close proximity to delicate eyelids and eyes. Chemically treating the brows, as with any skin, can also make them dry or break.
But overall, the process is less invasive and painful (as in, not at all) than most brow treatments, and it can make a big impact on a budget.
How to Maintain Brow Lamination?
Now they will not last forever, but you can definitely extend the life of your brow lamination with a bit of maintenance. Try not to use facial cleansers with glycolic acid or salicylic acid as ingredients. Also do not use any cleanser that feature exfoliation. Only use items on your face around the eye area that are gentle and free of harsh ingredients.
These types of gentle items should not be used near the eyes anyway, so you will set-up some good practices for facial cleansing.
The final decision whether to get started with brow lamination is up to you. Imagine how you will feel each day waking up to perfectly aligned brows and possibly a few random compliments as you go throughout your day.
Add brow lamination to some other spa beauty treatments, such as eyelash extension and you may find you are in love with yourself or at least your eyes!