Rare beauty reviews are in! Fans and beauty fans alike have been eagerly anticipating the first product drop from Selena Gomez makeup beauty brand since the launch of Rare Beauty back in February … and that day has finally arrived!
While there have been a variety of late beauty drops of celebrities and influencers who have not quite measured up to standards, this is not one of them … Rare Beauty reviews rave across the board.
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Selena Gomez posted the launch announcement with the caption “I’ve been working on @rarebeauty for two years now, it’s something I’m really proud of -can’t believe I finally get to share it with you. Coming THIS Thursday, September 3rd, at 12AM ET… only at @sephora, @sephoracanada , @sephoramx and RareBeauty.com. #sephorainjcp”
Currently, the collection contains 48 shades of Light Touch Weightless Foundation and Concealer with a formula that blends into the skin. Rare Beauty has also launched a Dot & Glow Touch Up Kit, two brushes and one sponge, a liquid blush, a gloss, a luminizer, and a mist in the face range. For lips and eyes-seven shades of Dewy Lip Balm, 12 shades of Matte Lip Cream, a Metallic Liquid Liner and a Brow Pencil & Gel Pair have been introduced by the company.
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The responses were overwhelmingly positive when it comes to how the beauty community is coping …
the @rarebeauty foundation is fire so that’s my news for today
— Samantha Ravndahl (@SsssamanthaaMUA) August 31, 2020
If you don’t feel like watching my 50 min long review my quick summary on @rarebeauty is that I was so pleasantly surprised by how much I liked the products. I still have the foundation on currently & it’s wearing so nice! I don’t think this is just another celeb cash grab 1/2
— Alissa Ashley (@alissa_ashleyy) September 2, 2020
So all the #rarebeauty products are either good, or… phenomenal. there are some products I KNOW will become staples for me. I loved it all! Totally my vibe. I appreciate the cream products so much and the foundation is AMAZING
— Chloe (@ChloeMorello) September 2, 2020
Where other celebrity beauty brands were praised as ‘cash grabs,’ Rare Beauty reviews portrayed Rare Beauty makeup as being of high quality and thoughtfulness. Twitter was swift to note that the brand is organic, humane, and offers reusable packaging, plus includes aspects such as the product’s rounded lid shape, intended to help those suffering from arthritis.
just realized that the balls on top of the rare beauty products are meant to help people who suffer with arthritis (selena suffers from it) grip onto the product to open it.. i’m crying 😭😭 pic.twitter.com/jVsSwzadhJ
— owen (@ursweeterplace) September 2, 2020
The only big rare beauty reviews critique of the launch so far has been about the similarities between packaging and Fenty Beauty. However, Twitter has noted that the branding agency is extremely successful with celebrities, influencers, and corporate beauty companies alike — focusing on packaging and brand branding including Fenty Beauty, Rare Beauty, ONE / SIZE, Marc Jacobs and DKNY.
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Overall, the response was overwhelmingly positive, including the selection of shades and initial campaign photos, which involve a number of skin tones and models. We’d suggest we could have another celebrity beauty brand responsible for changing the game between the Rare Beauty goods and Selena Gomez’s emphasis on mental health.
The collection is available now in Sephora stores and online, with prices exceeding $30 USD. It is also available on rarebeauty.com, but all items are sold out at the time of release. Although there is no confirmation yet, we will be updating here when the range decreases in Sephora Australia so stay tuned.